Alexander Girard became director of design for Herman Miller’s textile division in 1952, a time when fabrics, especially in the office, tended toward the utilitarian, drab and pattern-less. “People got fainting fits if they saw bright, pure color,” Girard commented at the time. He employed primary colors, geometric patterns, and a touch of humor in creating memorable textile, wallpaper, and furniture designs.
Production Company: Dress Code (dresscodeny.com)
Director: James Casey
Executive Creative Director: Dan Covert
Executive Producer: Brad Edelstein
Head of Post Production & Operations: Tara Rose Stromberg
Head of Production: Amy Dempsey
Assistant Producer: Mayele Yebo
Cinematography: Sebastian Slayter
1st Assistant Camera: Cameron Sizemore
Gaffer: Bret "Dutch" Beimers
2nd Assistant Editor: Nick Stromberg
Script: James Casey
Art Director: Elena Chudoba
Colorist: Daniel Orentlicher
Production Coordinator: Jonathan Dontchev
Editorial: No6
Editor: James Duffy
Assistant Editor: Ryan Hennessy
Senior Producer: Laura Molinaro
Music + Sound: YouTooCanWoo
Voiceover: Debra Kay Anderson
Cast: Amy Auscherman
Special Thanks to: AIGA, Braniff Airlines, Braniff International, Girard Studio, Herman Miller
Read the WHY article on Alexander Girard: https://www.hermanmiller.com/stories/why-magazine/mid-century-master-alexander-girard-wins-2019-aiga-medal/
Alexander Girard became director of design for Herman Miller’s textile division in 1952, a time when fabrics, especially in the office, tended toward the utilitarian, drab and pattern-less. “People got fainting fits if they saw bright, pure color,” Girard commented at the time. He employed primary colors, geometric patterns, and a touch of humor in creating memorable textile, wallpaper, and furniture designs.
Production Company: Dress Code (dresscodeny.com)
Director: James Casey